Sony Bravia 77" XR8B Series 4K UHD HDR OLED Smart Google TV (K77XR8B)

Bring cinematic brilliance into your living room with the Sony Bravia XR8B Series HDR Google TV. With its beautiful, sleek design, this television offers 4K ultra HD resolution and OLED technology for stunning contrast and vibrant colours. Acoustic Surface Audio+ delivers immersive sound directly from the screen, bringing your movies and games to life.

• 77-inch screen with 4K ultra HD resolution delivers spectacular pictures with incredible clarity
• Google TV gives you access to all your favourite apps and content
• Over eight million self-lit OLED pixels deliver perfect black and brilliant brightness for stunning contrast and lifelike detail
• HDR technology lets you see details clearly in dark scenes
• Enjoy ultra-smooth action with a 120Hz refresh rate and XR OLED Motion, perfect for fast-paced sports and movies
• Experience billions of true-to-life colours, each shade rendered with the subtle nuances found in the real world
• XR Processor brings your scenes to life in real time, making colours pop, contrast sharper, and every detail clearer
• XR Clear Image upscales your HD and digital content, bringing back lost details for sharper, more vibrant visuals

Immersive audio experience

• Acoustic Surface Audio+ turns the entire screen into a speaker for perfectly synchronized sound
• Supports Dolby Vision and Atmos, IMAX Enhanced, and DTS:X for a cinematic experience
• Voice Zoom 3 lets you hear dialogue clearly, even during loud and intense action scenes
• Pair your BRAVIA TV with a compatible BRAVIA Theatre sound system to unlock Acoustic Centre Sync, delivering richer audio and clearer dialogue

Endless entertainment at your fingertips

• Google TV operating system provides an intuitive interface, giving you access to a wide range of streaming platforms
• Enjoy all your favourite streaming apps in one place—Netflix, Prime Video, Disney+, YouTube, Apple TV, Crunchyroll, and more
• Stream effortlessly to your TV with built-in support for AirPlay 2 and Chromecast
• With Google Assistant, just use your voice to search, control your TV, and get answers instantly
• Auto HDR tone mapping and auto genre picture mode are designed to optimize picture quality for both gaming and streaming
• Game better with HDMI 2.1 support for 4K/120Hz, VRR, ALLM, and the source-based tone mapping (SBTM)
• Game menu brings all your gaming picture settings and exclusive assist features together in one spot

Other advanced features you'll love

• Use the BRAVIA Connect app to control the TV from your smartphone—adjust volume, tweak picture settings, and troubleshoot
• Wi-Fi and Bluetooth technology allow for seamless wireless connectivity with various compatible devices
• Four-way stand offers two low-profile options for wide or narrow furniture and two raised positions made to fit a soundbar
• Eco dashboard centralizes all your energy-saving settings, making it simple to adjust them individually or all at once

Available for purchase in-store only